Good design is good business

Good design is good business

How better design creates long-term value for cities, communities and businesses

29 July 2026

Good design creates places that endure, delivering value far beyond the original brief.

In this video, Jane Cassidy (Distinguished Technical Leader, GHD) explains why cities need to work harder in a resource-constrained, climate-impacted and increasingly competitive environment. She shares how good design can help deliver more with less, creating places that are affordable, sustainable and socially cohesive while driving stronger business outcomes for clients, communities and design practices.

Get direct insights on:

  • Why cities need to work harder as affordability pressures, climate change and complexity increase
  • How enduring places prioritise impact over appearance and create value beyond the original brief
  • How good design can deliver affordable, sustainable and socially cohesive outcomes while also supporting stronger business results

 

Watch this video to learn how good design can help cities, communities and businesses create lasting value in the built environment.

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